Learning objective: Students will create a campaign to bring awareness and change to a social justice, environmental, political, or other issue that they are passionate about. Students will explore principles of influence, decision-making in a consumer context, engagement strategies, and social psychology throughout every stage of the design process. What will I be designing?
Mood Board: Part of the Design ProcessStudents will design 3 different mood boards representing 3 different concepts for their campaign. Milestone Deadline for 3 Mood boards: End of Block Day Thursday, September 13th
ExamplesThe things you include on your mood board don’t necessarily have to relate directly to your project. For instance, this mood board from Carolyn Farino is for a user interface project, but — working off of what she describes as a “fresh, light, airy visual direction” — it draws from a wide variety of sources for inspiration, from food packaging to fine art. Just because something is from a different genre than your project doesn’t mean you can’t use it to help establish the direction of your design. Nothing is off limits. Do more than one. It’s common for designers to come up with two or three different concepts (or “comps” — short for “comprehensive layout,” a mock-up of a proposed design) for one project. Mood boards are a great way to present a design proposal. Below, you’ll see how Jared Erickson created three distinct brand concepts and a mood board for each. The first one has a clean, vintage-modern look with a warm color palette: The second one has a more retro feel with curved shapes, a muted color scheme, and distressed textures: The third has a definite urban, architectural influence, with geometric shapes, straight lines, and sharp edges:
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